#productanalytics

How Can Product Analytics Benefit Banks?

Having an understanding of user behavior is crucial for the banks to design better apps and products which would make users loyal to the brand. Many banks use Business Intelligence tools, but only the minority of the banks empowers their teams with the product analytics. In this article, we will talk about the various uses cases for the banks. Reduce churn rate and regain customers who churned Case: The bank wants to regain the users who churned previously by launching a campaign specifically for them. ...

#Data Analysis

Relevance of Data Lakes In The Big Data

With so much buzz around data lakes in the big data community these days, it’s time we looked more closely at what a data lake is and how it enriches the big data and analytics sphere.Let’s begin with the why. Why do you need a data lake? Why should you even care what it means or how it fits into the data analytics space? The Genesis of the need for data lakes The digital revolution brought about the reduction in size of computers from mainframe sizes into personal computers and as technology evolved, the computer further reduced in size into handheld devices like mobile phones, fitness trackers, smart watches and the list goes on. ...