3 Customer Engagement Strategies Every PM Should Know

Every product has a customer engagement strategy and it is crucial to know about these strategies so you can understand what engagement strategy your product falls in. Having this information is going to help you to create a better growth framework for your product and you will be able to develop a precise strategy to hit your customers. There are 3 strategies, transaction, productivity and attention. You could say that your product has all of them, but it is really important to understand which one fits best. ...

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Announcement: We Partnered with Segment

Rakam is a product analytics tool that allows you to analyze user behavior by using features such as funnel, segmentation, retention, and SQL. Many product managers struggle with generic business intelligence tools because of the technical knowledge required to use these tools efficiently. Non-technical people become dependent on the data team to create reports, and this is where we come in and offer non-technical background friendly UI to reduce the dependency of the product managers by allowing them to create reports with just a few clicks. ...