šŸŒˆ Update: We built Rakam UI from scratch

We have been working hard for the last 6 months to build a great team and develop a newer and better version of our app. The first version served our purpose well for 1.5 years but we started to have difficulties adding new features, on-boarding new team members and adopting new user base because of the design. The first version of Rakam UI is developed with AngularJS and the UX was not optimized enough since we didnā€™t actually know our potential user base before developing the product. ...

#growth

How To ReduceĀ Customer Acquisition Cost (CAC)

In my previous article, I talked about the importance of adding CAC metric to your marketing mix. In this article, I will share some tips to reduce your CAC to have more profitable customer acquisition channels. There are a few things you can do to lower your CAC, but here I will talk about the ones I find it most useful. Clearly Define Your Target Persona Itā€™s essential to know whom you should target with your marketing activities. ...