From the conversations I had with the startups around me, I have realised that many of them do know about the important metrics such as LTV, CAC and MRR. But they are not interpreting these metrics correctly and this can lead to misleading information about your metrics. In this article, I will write about some of the mistakes I have seen when calculating MRR. I will write about other metrics in my following articles. ...

Product analytics is often confused with marketing analytics. Although the only common thing between those two, is that they both contain the word analytics. In this article, I will explain the differences between the two. Let’s start with a brief overview of two and then the comparisons. Product Analytics Product analytics helps you to understand your user behaviours and patterns with tools such as funnel, retention and segmentation. To get the best use of product analytics you need to have a mobile or web application. ...

Today the term of Product Analytics is not a well-known word in the industry. Let me enlighten you on this subject. Also, I will try to give you a better insight into how and when to use product analytics. Product Analytics In simple words, analytics that allows you to understand how your users behave while using your product is Product Analytics. This works best with digital products as it is easier to track and analyze customer event data with digital footprints. ...

Analytics play a big part in today’s successful businesses. We see that analytics is used in many aspects of the organizations. Today I will be explaining how analytics can help you to improve your bottom line by improving the efficiency in every aspect of your organization. Improve Service Level and Improve Efficiency Analytics help companies to understand if they can meet the customer demand without sacrificing from the quality and also in an efficient way. ...

Today many of the new emerging industries are already using and benefiting from implementing analytics in their organizations. Even the laggard companies we thought that would not change their structure have implemented analytics. In this article we will be going over the industries who benefits the most from using analytics to enhance their decision making process. In order to get the best use of analytics, you should have clear purpose and goal on the aspect that you want to improve. ...

What Do We Mean By Data Lake? In this article, I will be talking about a commonly used term data lake. So what do we mean by data lake? Obviously we are not talking about an actual lake here. I hope I can enlighten you guys about this topic. Data lake is a place where you can store both structured and unstructured data. You can store the data here in raw format without a need to structure it. ...