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rakam provides verticalized reporting features for different teams's reporting needs so, your teams are not restricted in a single interface. rakam turns the questions you ask within user interface to SQL while hiding the complexity from the end-users.
How many unique users purchased at least one product in the last two weeks?#marketing #finance #product #business #data
What is the conversion rate from rewarded ad watch to purchase?#marketing #finance #product #business #data
How often do users who watched rewarded ad come back to our app and watch another rewarded ad?#marketing #finance #product #business #data
What are the common paths that our users take through our application before they make a purchase?#marketing #finance #product #business #data
rakam connects to your dbt core project. You can transform and document your data with dbt and define your metrics as code with our data modeling tool, Metriql.
Traditional BI tools like Tableau and Looker has only one interface for all reporting types and still fails at providing true ad-hoc exploration for non-technical people. rakam offers out of the box reporting features for different types of reporting needs such as segmentation, funnel, retention, flow so your teams can analyze product(event) data using the right interface without technical teams’ help.
Third party product analytics tools like Amplitude and Mixpanel only let you analyze the data which has been tracked via their SDKs and loaded into their servers. rakam connects to your data warehouse directly and lets you make use of all your company data in your analysis. While rakam doesn’t ingest or duplicate any of your data into its servers, it also doesn’t charge you based on the data volume.