#dataanalysis

How To Export Data From Amplitude

Amplitude is a wonderful tool for non-technical people to analyze the customer event data but as your team expands your needs also evolve so you might need SQL access to your customer event data for data analysts & scientists. Majority of the analytics services won’t support SQL and asks you to pay a hefty fee for external data integration. If you have a deep pocket, you can export the raw event data after you pay the fee. ...

#announcement

Announcement: We Partnered with Segment

Rakam is a product analytics tool that allows you to analyze user behavior by using features such as funnel, segmentation, retention, and SQL. Many product managers struggle with generic business intelligence tools because of the technical knowledge required to use these tools efficiently. Non-technical people become dependent on the data team to create reports, and this is where we come in and offer non-technical background friendly UI to reduce the dependency of the product managers by allowing them to create reports with just a few clicks. ...

#growth

How To Reduce Customer Acquisition Cost (CAC)

In my previous article, I talked about the importance of adding CAC metric to your marketing mix. In this article, I will share some tips to reduce your CAC to have more profitable customer acquisition channels. There are a few things you can do to lower your CAC, but here I will talk about the ones I find it most useful. Clearly Define Your Target Persona It’s essential to know whom you should target with your marketing activities. ...

#growth

What Is Customer Acquisition Cost ?

The purpose of every marketer is to help their company to achieve growth. Best marketers don’t just focus on growth are they focus on sustainable growth in the long term. Most of the times marketing professionals forget about the long term part of the growth and just focus on making business decisions to acquire new customers without thinking about the costs. So how do we think about the long term part of the growth and whether our marketing strategies are efficient or not? ...

#growth

Growth Hacking Strategy To Get Awareness

I love marketing on Linkedin, and recently I started use Dux-Soup to create awareness. Let me tell you about my little guerilla technique: I use Dux-Soup to visit the profiles of my target audience. I usually set my bot for 200 visits per day. The reason behind this is to create awareness. Think about it this way; when someone visits your profile you probably check their profile back to see who is this person and what is he doing? ...