#product analytics

Why Product Managers Need a Product Analytics Tool?

Being data-driven is a must in today’s competitive business environment. As we transform from a manufacturing economy to a service economy data replaced the oil as the most valuable resource. With the rise of the data-driven companies, different types of analytics started to emerge as well. One of them is the Product Analytics. Consumer-driven economies require companies to have an understanding on their customers, and this is where product analytics comes in to help product managers to have an insight on their users’ behaviors to ship the right features for their products. ...

How Is Rakam Different From Generic BI Tools?

If you searched for Business Intelligence tools, you are probably familiar with big names such as Looker, Tableau, Periscope Data, Mode Analytics and so on. We call these tools generic business intelligence tools. This article will enlighten you on how we are different than the tools we mentioned above. Product Analytics We don’t call ourself business intelligence tool. Instead, we call ourself product analytics tool. We solely focus on product data and allow you to gather customer event data and visualize it to gain insight on your customers. ...

#SaaS #BigData #BI #Analytics #Productmanager

3 Tips to Reduce Churn

Churn rate is one of the most important metrics for a SaaS business. While negative churn rate is a dream of every SaaS business, high churn rate is the cause of death. Reducing the churn rate is a relief for the company as lower churn rate leads to higher revenue. In this article, we will share some of the tips we used to reduce our churn rate. No Self Cancellation Most of the SaaS businesses allow their users to cancel their subscriptions with just a few clicks. ...

#Data Analysis

How To Make Your Engineers More Product Oriented?

Product-oriented engineers are sought after in every organisation. They are all around teams players, and they don’t just write codes. You can think about product oriented engineers as the owner of the product. They work on the back end, but they are also in the frontlines, communicating with the customers. Product-oriented engineers are like the chefs who cook the food in the kitchen but also serves it to customers as a waitress. ...