Data Analytics

Today the term of Product Analytics is not a well-known word in the industry. Let me enlighten you on this subject. Also, I will try to give you a better insight into how and when to use product analytics. Product Analytics In simple words, analytics that allows you to understand how your users behave while using your product is Product Analytics. This works best with digital products as it is easier to track and analyze customer event data with digital footprints. ...

Every company in the European Union and around the globe has been preparing for the big day. Yes, GDPR! The General Data Protection Regulation has been in effect since 25 May 2018 and naturally, there are tons of questions in the air. What’s the fuss all about, you ask? How does it affect my business? How do I track my prospects / customers? How do I keep them engaged? How do I get consent to share data with a 3rd party service provider? ...

Google allows you to export all of the Google searches that you’ve done since you created your Google account. Despite this ability, to date there wasn’t a dashboard for analyzing this historical data. Because of this I figured it would be interesting if I could download my search history from Google and analyze the data and create a dashboard in Rakam.This February we published an article on analysing your Google search history. ...