#Data Analytics

What Is Product Analytics And Why Do You Need It?

Today the term Product Analytics is not a well known word in the industry. When I talk about Rakam, a product analytics tool, I can see the confused faces in front of me. Let me enlighten you in this subject and also to save myself from seeing the confused faces. Also,I will try to give you a better insight on product analytics. Product Analytics In simple words, analytics that allow you to understand how your users behave while using your product is Product Analytics. ...

#Data Analytics #data #GDPR #Regulation

Keep Calm and Comply with GDPR

Every company in the European Union and around the globe has been preparing for the big day. Yes, GDPR! The General Data Protection Regulation has been in effect since 25 May 2018 and naturally, there are tons of questions in the air. What’s the fuss all about, you ask? How does it affect my business? How do I track my prospects / customers? How do I keep them engaged? How do I get consent to share data with a 3rd party service provider? ...

#google #Data Analytics #googlesearch

Analyze Your Google Search and Location History Data

Google allows you to export all of the Google searches that you’ve done since you created your Google account. Despite this ability, to date there wasn’t a dashboard for analyzing this historical data. Because of this I figured it would be interesting if I could download my search history from Google and analyze the data and create a dashboard in Rakam.This February we published an article on analysing your Google search history. ...

#Data Analytics #Data Analysis

SQL is still superior for big-data analytics

I wanted write about using only SQL for analytical queries (possibly for big-data) because when I talk about SQL, people usually tend to say that it’s not a good fit for analytics and they have to write complex code in Java or use a NO-SQL solution that has custom query language because in big-data world, all the paradigms should be changed and become complex. I actually like Mixpanel because of its simplicity but since they argue that SQL is so old and we need JS or JSON as query language, it will try to answer their arguments about SQL because when I look into their landing page, I have a lot to talk about. ...