What is Analytics? More important, what are Marketing Analytics? Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.
Marketing Analytics The practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers and organisations to be more efficient in their programs and minimise wastage on web marketing dollars. ...