Tech

Mixpanel is one of the first and probably the leading event analytics solution in the SaaS market. They collect data with their SDKs from your clients and allow you analyse your data with a simple user interface. We also have the similar flow for data ingestion, you can use our SDKs or API directly in order the send the event data and similar to Mixpanel, we provide segmentation (event explorer), funnel, retention, explore (user attribution) and insight (user drill down) features. ...

I wanted write about using only SQL for analytical queries (possibly for big-data) because when I talk about SQL, people usually tend to say that it’s not a good fit for analytics and they have to write complex code in Java or use a NO-SQL solution that has custom query language because in big-data world, all the paradigms should be changed and become complex. I actually like Mixpanel because of its simplicity but since they argue that SQL is so old and we need JS or JSON as query language, it will try to answer their arguments about SQL because when I look into their landing page, I have a lot to talk about. ...