You can see customers come and go in a physical store and you know what they are looking for. You will be able to help them make the right choice face to face. This is the advantage of direct contact. The case is not the same with online stores. You might not even know if they visited your store. One way to get insights on your online store visitors is the implementation of Website Analytics. ...

What is Analytics? More important, what are Marketing Analytics? Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Marketing Analytics The practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers and organisations to be more efficient in their programs and minimise wastage on web marketing dollars. ...

Every company in the European Union and around the globe has been preparing for the big day. Yes, GDPR! The General Data Protection Regulation has been in effect since 25 May 2018 and naturally, there are tons of questions in the air. What’s the fuss all about, you ask? How does it affect my business? How do I track my prospects / customers? How do I keep them engaged? How do I get consent to share data with a 3rd party service provider? ...

Google allows you to export all of the Google searches that you’ve done since you created your Google account. Despite this ability, to date there wasn’t a dashboard for analyzing this historical data. Because of this I figured it would be interesting if I could download my search history from Google and analyze the data and create a dashboard in Rakam.This February we published an article on analysing your Google search history. ...

With so much buzz around data lakes in the big data community these days, it’s time we looked more closely at what a data lake is and how it enriches the big data and analytics sphere.Let’s begin with the why. Why do you need a data lake? Why should you even care what it means or how it fits into the data analytics space? The Genesis of the need for data lakes The digital revolution brought about the reduction in size of computers from mainframe sizes into personal computers and as technology evolved, the computer further reduced in size into handheld devices like mobile phones, fitness trackers, smart watches and the list goes on. ...

Are you confused about which SQL Query tool is best for your organization? In this technically dynamic world where data is king, many data analysts are faced with making the difficult choice of what querying engines to employ. Beyond that, they are tasked with sifting through the data storage systems these engines support, and weighing what they stand to gain (or lose as the case may be). How do data analysts cope? ...