Having an understanding of user behavior is crucial for the banks to design better apps and products which would make users loyal to the brand. Many banks use Business Intelligence tools, but only the minority of the banks empowers their teams with the product analytics. In this article, we will talk about the various uses cases for the banks. Reduce churn rate and regain customers who churned Case: The bank wants to regain the users who churned previously by launching a campaign specifically for them. ...

As the race to acquire more market share intensifies e-commerce companies are doing everything they can to retain their current customers and gain new ones. This fierce competition led e-commerce companies to invest more into analytics platforms. E-commerce companies face several issues in acquiring and retaining new customers while not burning a hole in their pocket. Product managers are facing are with questions such as: What marketing channels are bringing the best results by delivering more customers? ...

Being data-driven is a must in today’s competitive business environment. As we transform from a manufacturing economy to a service economy data replaced the oil as the most valuable resource. With the rise of the data-driven companies, different types of analytics started to emerge as well. One of them is the Product Analytics. Consumer-driven economies require companies to have an understanding on their customers, and this is where product analytics comes in to help product managers to have an insight on their users’ behaviors to ship the right features for their products. ...

If you searched for Business Intelligence tools, you are probably familiar with big names such as Looker, Tableau, Periscope Data, Mode Analytics and so on. We call these tools generic business intelligence tools. This article will enlighten you on how we are different than the tools we mentioned above. Product Analytics We don’t call ourself business intelligence tool. Instead, we call ourself product analytics tool. We solely focus on product data and allow you to gather customer event data and visualize it to gain insight on your customers. ...

Churn rate is one of the most important metrics for a SaaS business. While negative churn rate is a dream of every SaaS business, high churn rate is the cause of death. Reducing the churn rate is a relief for the company as lower churn rate leads to higher revenue. In this article, we will share some of the tips we used to reduce our churn rate. No Self Cancellation Most of the SaaS businesses allow their users to cancel their subscriptions with just a few clicks. ...

If you have a Saas business or if you are planning to start one, there are several metrics you should really know about. If you look at the fastest growing Saas companies, you can see that they do know what metrics to track and improve. Here are the top 5 metrics you should know about. MRR MRR stands for monthly recurring revenue. Monthly Recurring Revenue is a fundamental metric for every SaaS business. ...