As businesses become more data-driven the demand for the data teams has increased as well. Data-driven decision making means that business user will be interacting with the data teams more often due to the technical know-how required to use business intelligence or any other related tools. Traditional BI tools require its users to have a technical background to use it. This means more workload for the data teams because the non-technical people mostly use BI tools. ...

We have been working hard in order to make our user interface useful and simple. Even though we have taxonomy feature which allows you to add labels, categories and descriptions to your tables and views but for non-technical people, it’s still a bit blurry to analyze metrics such as revenue, unique users or sessions because every time they use our Segmentation feature, they need to define them again and again. ...

What Is Customer Event Data? When you have a mobile or web app, your users perform different actions when they visit your platform. For example, if you visit an e-commerce website, and you add an item to your basket. This action is considered an event data. The scope is not limited to the example given above. There are many different customer event types for various businesses. Businesses collect event data, to analyze it by using various platforms. ...

Learn about how a product manager from the food delivery industry empowered data analytics to help his organization to find the right audience

Food delivery is one of the most competitive industry to be in at the moment. As consumers become lazier to buy their own food from the stores delivery companies are becoming more and more popular, and therefore their numbers are booming as well. In this article, we will talk about how product analytics can help you to better serve to your customers. The examples given above are the use cases we have seen in some of our customers. ...

We did some research on what makes a good product manager and gathered some intel from the various sources such as books, articles, and interviews. We put together a list about the common traits of the best product managers but left out some of the typical things like “become a good person”, “work hard”, “be respectful” and so on. Before starting, we want to say that, you might not have all of the skills listed here and it’s normal, you can’t have everything, but you have to focus on the skills you have, focus on your strengths and become even better. ...