North Star Metric (NSM) is a newly emerged term in the tech world, originated from the Silicon Valley, and it helps teams to understand how they can have a sustainable customer growth in the long run. North star metric enables your team to understand the real core value you are delivering to your customers. Focusing your efforts to improve this metric is the best thing to grow your customer base. ...

Product-oriented engineers are sought after in every organisation. They are all around teams players, and they don’t just write codes. You can think about product oriented engineers as the owner of the product. They work on the back end, but they are also in the frontlines, communicating with the customers. Product-oriented engineers are like the chefs who cook the food in the kitchen but also serves it to customers as a waitress. ...

Customers are the backbones of your business. It’s important to know what kind of customer you have and how they behave in your web or mobile app. You need to gather and store customer event data to understand your customers better. What Is Customer Event Data? When you have a mobile or web app, your users perform different actions when they visit your platform. For example, if you visit an e-commerce website, and you add an item to your basket. ...

If you are interested in creating a SaaS business or if you already have a SaaS business, but you are considering to raise funds, then you came to the right place. Don’t get me wrong, I am not the person who is going to fund your business, but I am going to teach you about the key metrics you should know. LTV/CAC Ratio I am sure all of you heard about this commonly used metric. ...

When I was aspiring to be a good product manager, I did some research on what makes a good product manager or product people. I have gathered some intel from the various books and articles while I was interviewing some of the successful product managers I know. I put together a list about the common traits of the best product managers, but I left out some of the typical things like “become a good person”, “work hard”, “be respectful” and so on. ...

Every product has a customer engagement strategy and it is crucial to know about these strategies so you can understand what engagement strategy your product falls in. Having this information is going to help you to create a better growth framework for your product and you will be able to develop a precise strategy to hit your customers. There are 3 strategies, transaction, productivity and attention. You could say that your product has all of them, but it is really important to understand which one fits best. ...