What is being data driven? We hear the term data driven all the time but what does it really mean? I will try to explain it simply. Data driven means that taking decisions based on on the empirical evidence rather than acting on gut instincts or speculation. Adopting to data driven decision making means all processes and decisions will be based on the data. Data driven vs Instincts based decision making Today many of the successful companies around the world, base their decision making on hard empirical evidence gathered by analysing the data. ...

What is Retention? Retention is a metric that, helps you to understand how often users return to your app/website after their first usage. The data is formed by the two events, which are First event and Returning event. Retention data can be charted daily, weekly or monthly. Why Retention Is Important? As explained above, retention analysis allows you to see how often your users come back to your app after their first usage. ...

How Rakam is different from Tableau? Today let’s talk about a few outstanding features of Rakam and how its different from Tableau. Tableau’s data virtualization is outstanding compared to so many other conventional tools available in the market currently. Tableau is one of the first companies in the world to give its users the provision to conduct complex data visualization in the most effective way possible — a simple yet intuitive drag and drop manner. ...

We have started to come across with quite a few people who are interested with Rakam and metrics we offer.But many among these are unaware of the features we offer, so in this post I will be talking about a very useful feature for analysing your users behaviour. Today I would like to introduce you to the term *Funnel Analysis.* What Is Funnel Analysis? Funnel is a well structured flow of actions on your website. ...

We have been working hard for the last 6 months to build a great team and develop a newer and better version of our app. The first version served our purpose well for 1.5 years but we started to have difficulties adding new features, on-boarding new team members and adopting new user base because of the design. The first version of Rakam UI is developed with AngularJS and the UX was not optimized enough since we didn’t actually know our potential user base before developing the product. ...

Event data analytics help a great deal in gaining potential insights regarding customers’ actions within your product. The data collected from users’ actions can help improve performance of an app or a website. As simple as it sounds, it’s quite tricky. One needs to have the right tools to analyze event data. These tools help track the behaviors and actions of customers within the products so that the researchers can monitor their activity, test new ideas, and gather excellent insights. ...