Data Analysis

We have started to come across with quite a few people who are interested with Rakam and metrics we offer.But many among these are unaware of the features we offer, so in this post I will be talking about a very useful feature for analysing your users behaviour. Today I would like to introduce you to the term *Funnel Analysis.* What Is Funnel Analysis? Funnel is a well structured flow of actions on your website. ...

You can see customers come and go in a physical store and you know what they are looking for. You will be able to help them make the right choice face to face. This is the advantage of direct contact. The case is not the same with online stores. You might not even know if they visited your store. One way to get insights on your online store visitors is the implementation of Website Analytics. ...

What is Analytics? More important, what are Marketing Analytics? Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Marketing Analytics The practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers and organisations to be more efficient in their programs and minimise wastage on web marketing dollars. ...

With so much buzz around data lakes in the big data community these days, it’s time we looked more closely at what a data lake is and how it enriches the big data and analytics sphere.Let’s begin with the why. Why do you need a data lake? Why should you even care what it means or how it fits into the data analytics space? The Genesis of the need for data lakes The digital revolution brought about the reduction in size of computers from mainframe sizes into personal computers and as technology evolved, the computer further reduced in size into handheld devices like mobile phones, fitness trackers, smart watches and the list goes on. ...

We were aware the spend hours for a single acquisition or advertising report sort of a waste time, instead you might use that time for different purposes. That’s why now you can create any kind of advertising report based on your needs. Therefore you are able to create your own dashboards based on your KPI’s as well. Monitor performance of campaigns in a single dashboard, and any data can be layered with other sources like Stripe, Intercom and Google Analytics for a deeper understanding of campaign outcomes. ...

Let’s be aware what does “data lake” means before we start this article. A data lake is a method of storing data within a system or repository, in its natural format, that facilitates the collocation of data in various schemata and structural forms, usually object blobs or files. The idea of data lake is to have a single store of all data in the enterprise ranging from raw data (which implies exact copy of source system data) to transformed data which is used for various tasks including reporting, visualization, analytics and machine learning. ...