Growth

In my previous article, I talked about the importance of adding CAC metric to your marketing mix. In this article, I will share some tips to reduce your CAC to have more profitable customer acquisition channels. There are a few things you can do to lower your CAC, but here I will talk about the ones I find it most useful. Clearly Define Your Target Persona It’s essential to know whom you should target with your marketing activities. ...

The purpose of every marketer is to help their company to achieve growth. Best marketers don’t just focus on growth are they focus on sustainable growth in the long term. Most of the times marketing professionals forget about the long term part of the growth and just focus on making business decisions to acquire new customers without thinking about the costs. So how do we think about the long term part of the growth and whether our marketing strategies are efficient or not? ...

I love marketing on Linkedin, and recently I started use Dux-Soup to create awareness. Let me tell you about my little guerilla technique: I use Dux-Soup to visit the profiles of my target audience. I usually set my bot for 200 visits per day. The reason behind this is to create awareness. Think about it this way; when someone visits your profile you probably check their profile back to see who is this person and what is he doing? ...

First, it starts with an idea, and then you begin to work on it and see if it is possible to bring your idea to life. After you decide that a viable product or business can be created from your idea, you start to work hard to get there. You worked hard and launched your business, and you thought that this was the finish line because you finally launched your product. ...