#productanalytics

How Can Customer Event Data Help Marketing and Sales Teams?

What Is Customer Event Data? When you have a mobile or web app, your users perform different actions when they visit your platform. For example, if you visit an e-commerce website, and you add an item to your basket. This action is considered an event data. The scope is not limited to the example given above. There are many different customer event types for various businesses. Businesses collect event data, to analyze it by using various platforms. ...

#productanalytics

How Can Food Delivery Companies Use Product Analytics?

Food delivery is one of the most competitive industry to be in at the moment. As consumers become lazier to buy their own food from the stores delivery companies are becoming more and more popular, and therefore their numbers are booming as well. In this article, we will talk about how product analytics can help you to better serve to your customers. The examples given above are the use cases we have seen in some of our customers. ...

#productanalytics

How Can Product Analytics Benefit Banks?

Having an understanding of user behavior is crucial for the banks to design better apps and products which would make users loyal to the brand. Many banks use Business Intelligence tools, but only the minority of the banks empowers their teams with the product analytics. In this article, we will talk about the various uses cases for the banks. Reduce churn rate and regain customers who churned Case: The bank wants to regain the users who churned previously by launching a campaign specifically for them. ...

#productanalytics

How Is Rakam Different From Generic BI Tools?

If you searched for Business Intelligence tools, you are probably familiar with big names such as Looker, Tableau, Periscope Data, Mode Analytics and so on. We call these tools generic business intelligence tools. This article will enlighten you on how we are different than the tools we mentioned above. Product Analytics We don’t call ourself business intelligence tool. Instead, we call ourself product analytics tool. We solely focus on product data and allow you to gather customer event data and visualize it to gain insight on your customers. ...