#product

Support for metrics is finally available! 🚀

We have been working hard in order to make our user interface useful and simple. Even though we have taxonomy feature which allows you to add labels, categories and descriptions to your tables and views but for non-technical people, it’s still a bit blurry to analyze metrics such as revenue, unique users or sessions because every time they use our Segmentation feature, they need to define them again and again. ...

#productanalytics

How Can Customer Event Data Help Marketing and Sales Teams?

What Is Customer Event Data? When you have a mobile or web app, your users perform different actions when they visit your platform. For example, if you visit an e-commerce website, and you add an item to your basket. This action is considered an event data. The scope is not limited to the example given above. There are many different customer event types for various businesses. Businesses collect event data, to analyze it by using various platforms. ...

#productanalytics

How Can Food Delivery Companies Use Product Analytics?

Food delivery is one of the most competitive industry to be in at the moment. As consumers become lazier to buy their own food from the stores delivery companies are becoming more and more popular, and therefore their numbers are booming as well. In this article, we will talk about how product analytics can help you to better serve to your customers. The examples given above are the use cases we have seen in some of our customers. ...

#productmanagement

Master These Skills To a Become Better Product Manager

We did some research on what makes a good product manager and gathered some intel from the various sources such as books, articles, and interviews. We put together a list about the common traits of the best product managers but left out some of the typical things like “become a good person”, “work hard”, “be respectful” and so on. Before starting, we want to say that, you might not have all of the skills listed here and it’s normal, you can’t have everything, but you have to focus on the skills you have, focus on your strengths and become even better. ...

#productanalytics

How Can Product Analytics Benefit Banks?

Having an understanding of user behavior is crucial for the banks to design better apps and products which would make users loyal to the brand. Many banks use Business Intelligence tools, but only the minority of the banks empowers their teams with the product analytics. In this article, we will talk about the various uses cases for the banks. Reduce churn rate and regain customers who churned Case: The bank wants to regain the users who churned previously by launching a campaign specifically for them. ...