We Now Support Segment

We have been working hard to complete the Segment integration for our current and prospective customers, and now we are happy to announce that our integration with Segment is ready to rock n’ roll. Segment is a great tool that allows you to gather your all company data into your data warehouse. You can connect your Facebook and Google account, integrate their SDK into your product, enable the third-party tools that you use for different purposes such as CRM, Hiring, and Payment and let Segment collect all the data into your database. ...

How to Reduce the Load on Data Team

As businesses become more data-driven the demand for the data teams has increased as well. Data-driven decision making means that business user will be interacting with the data teams more often due to the technical know-how required to use business intelligence or any other related tools. Traditional BI tools require its users to have a technical background to use it. This means more workload for the data teams because the non-technical people mostly use BI tools. ...

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How Can Customer Event Data Can Help You?

What Is Customer Event Data? When you have a mobile or web app, your users perform different actions when they visit your platform. For example, if you visit an e-commerce website, and you add an item to your basket. This action is considered an event data. The scope is not limited to the example given above. There are many different customer event types for various businesses. Businesses collect event data, to analyze it by using various platforms. ...