Tech

You can see customers come and go in a physical store and you know what they are looking for. You will be able to help them make the right choice face to face. This is the advantage of direct contact. The case is not the same with online stores. You might not even know if they visited your store. One way to get insights on your online store visitors is the implementation of Website Analytics. ...

Lately we’ve been struggling around some questions for Rakam. Mostly we’re getting questions like;What’s Rakam?Why we need to use itWhat’s your core product?First things first and we should admit Rakam Designed for companies that cares about Data Driven.With Rakam you can create your custom analytics services without development need. No coding required. Rakam helps people transform data into actionable insights. From early-stage startups and small businesses to global enterprises, people everywhere can use it to see and understand their data. ...

Snowplow is an open-source analytics platform that can be installed on AWS. They handle the event data pipeline, collect data from multiple sources, enrich & sanitize and send the events to your data-warehouse. We’ve learned a lot from Snowplow, as their workflow is quite nice and flexible. The main problem is it’s still not easy to setup. As with many AWS services they provide you the tools separately, and you’re required to learn their nomenclature and API calls to glue them together and build your own solution on top of Snowplow. ...

Keen is also a custom analytics product similar to Rakam but is a SaaS service unlike Rakam. You send data to Keen and it provides you an API for you to analyze your data. It has enrichment methods similar to Rakam but they’re pre-defined so you won’t be able to implement your custom enrichment methods. They store the data on their in-house data warehouse built with Storm and Cassandra and implemented their custom query language on top of it. ...

Google Analytics is the leading advanced analytics solution mainly for websites. It provides tons of features from behavioural analytics to real-time analytics and the analytics service providers learned too much from Google Analytics over the years, Google shares its analytics know-how with Google Analytics to outside world. However similar to other Google products, Google Analytics has its own world. You should learn how to use Google Analytics and probably get help from Google Analytics experts in order to be able to use it efficiently. ...

Occasionally we get questions about the similarity between Rakam and Tableau or other BI solutions, so I wanted to add a comparison page for BI solutions. To make it clear, Rakam is not a BI product, instead a full-stack analytics platform. There are two products under the Rakam platform: Rakam API and Rakam UI. Rakam API allows you to collect data from multiple sources, enrich your data and collect it in your data-warehouse. ...