“Product manager” isn’t is the dream job of every grad student these days? Even though its a dream job for every MBA student the product manager role is still not clear in peoples head. If you ask “ what does a product manager do?” The most precise answer you can get is that product managers are responsible for coming up with the idea of best products to ship and help their teams to create these products. ...

In my previous article, I talked about the importance of adding CAC metric to your marketing mix. In this article, I will share some tips to reduce your CAC to have more profitable customer acquisition channels. There are a few things you can do to lower your CAC, but here I will talk about the ones I find it most useful. Clearly Define Your Target Persona It’s essential to know whom you should target with your marketing activities. ...

The purpose of every marketer is to help their company to achieve growth. Best marketers don’t just focus on growth are they focus on sustainable growth in the long term. Most of the times marketing professionals forget about the long term part of the growth and just focus on making business decisions to acquire new customers without thinking about the costs. So how do we think about the long term part of the growth and whether our marketing strategies are efficient or not? ...

I love marketing on Linkedin, and recently I started use Dux-Soup to create awareness. Let me tell you about my little guerilla technique: I use Dux-Soup to visit the profiles of my target audience. I usually set my bot for 200 visits per day. The reason behind this is to create awareness. Think about it this way; when someone visits your profile you probably check their profile back to see who is this person and what is he doing? ...

First, it starts with an idea, and then you begin to work on it and see if it is possible to bring your idea to life. After you decide that a viable product or business can be created from your idea, you start to work hard to get there. You worked hard and launched your business, and you thought that this was the finish line because you finally launched your product. ...

We have been working hard to complete the Segment integration for our current and prospective customers, and now we are happy to announce that our integration with Segment is ready to rock n’ roll. Segment is a great tool that allows you to gather your all company data into your data warehouse. You can connect your Facebook and Google account, integrate their SDK into your product, enable the third-party tools that you use for different purposes such as CRM, Hiring, and Payment and let Segment collect all the data into your database. ...