#productanalytics

How Can Food Delivery Companies Use Product Analytics?

Food delivery is one of the most competitive industry to be in at the moment. As consumers become lazier to buy their own food from the stores delivery companies are becoming more and more popular, and therefore their numbers are booming as well. In this article, we will talk about how product analytics can help you to better serve to your customers. The examples given above are the use cases we have seen in some of our customers. ...

#productmanagement

Master These Skills To a Become Better Product Manager

We did some research on what makes a good product manager and gathered some intel from the various sources such as books, articles, and interviews. We put together a list about the common traits of the best product managers but left out some of the typical things like “become a good person”, “work hard”, “be respectful” and so on. Before starting, we want to say that, you might not have all of the skills listed here and it’s normal, you can’t have everything, but you have to focus on the skills you have, focus on your strengths and become even better. ...

#productanalytics

How Can Product Analytics Benefit Banks?

Having an understanding of user behavior is crucial for the banks to design better apps and products which would make users loyal to the brand. Many banks use Business Intelligence tools, but only the minority of the banks empowers their teams with the product analytics. In this article, we will talk about the various uses cases for the banks. Reduce churn rate and regain customers who churned Case: The bank wants to regain the users who churned previously by launching a campaign specifically for them. ...

Benefit of Product Analytics for E-commerce

As the race to acquire more market share intensifies e-commerce companies are doing everything they can to retain their current customers and gain new ones. This fierce competition led e-commerce companies to invest more into analytics platforms. E-commerce companies face several issues in acquiring and retaining new customers while not burning a hole in their pocket. Product managers are facing are with questions such as: What marketing channels are bringing the best results by delivering more customers? ...

#productmanagement

Why Product Managers Need a Product Analytics Tool?

Being data-driven is a must in today’s competitive business environment. As we transform from a manufacturing economy to a service economy data replaced the oil as the most valuable resource. With the rise of the data-driven companies, different types of analytics started to emerge as well. One of them is the Product Analytics. Consumer-driven economies require companies to have an understanding on their customers, and this is where product analytics comes in to help product managers to have an insight on their users’ behaviors to ship the right features for their products. ...

#productanalytics

How Is Rakam Different From Generic BI Tools?

If you searched for Business Intelligence tools, you are probably familiar with big names such as Looker, Tableau, Periscope Data, Mode Analytics and so on. We call these tools generic business intelligence tools. This article will enlighten you on how we are different than the tools we mentioned above. Product Analytics We don’t call ourself business intelligence tool. Instead, we call ourself product analytics tool. We solely focus on product data and allow you to gather customer event data and visualize it to gain insight on your customers. ...